Model Integrasi Digital Human Resource Management terhadap Kinerja dan Keunggulan Kompetitif PT XYZ pada Industri Otomotif

Nadila Deryza Syofrin; Feddy Wanditya Setiawan

doi:10.56211/factory.v5i1.1956

Authors

Nadila Deryza Syofrin Politeknik Hasnur
Feddy Wanditya Setiawan Politeknik Hasnur

DOI:

https://doi.org/10.56211/factory.v5i1.1956

Keywords:

Digital Human Resource Management; Industri Otomotif; Kinerja Organisasi; Keunggulan Kompetitif; SEM-PLS

Abstract

Transformasi digital mendorong organisasi mengintegrasikan teknologi dalam pengelolaan sumber daya manusia melalui penerapan Digital Human Resource Management (DHRM) untuk meningkatkan kinerja organisasi dan memperkuat keunggulan kompetitif. Penelitian ini bertujuan menganalisis pengaruh Digital Human Resource Management terhadap Kinerja Organisasi dan Keunggulan Kompetitif pada PT XYZ di industri otomotif, serta menguji peran mediasi Kinerja Organisasi. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data diperoleh melalui penyebaran kuesioner kepada 250 karyawan yang dipilih menggunakan teknik purposive sampling. Analisis dilakukan menggunakan perangkat lunak SmartPLS 4 melalui evaluasi model pengukuran (outer model), model struktural (inner model), dan pengujian hipotesis menggunakan Bootstrapping. Hasil penelitian menunjukkan bahwa seluruh konstruk memenuhi kriteria validitas dan reliabilitas. Digital Human Resource Management berpengaruh positif dan signifikan terhadap Kinerja Organisasi (β = 0,729; p < 0,001) dan Keunggulan Kompetitif (β = 0,381; p < 0,001). Kinerja Organisasi juga berpengaruh positif dan signifikan terhadap Keunggulan Kompetitif (β = 0,517; p < 0,001) serta berperan sebagai mediator parsial dalam hubungan antara Digital Human Resource Management dan Keunggulan Kompetitif. Nilai koefisien determinasi menunjukkan kemampuan model yang baik, yaitu R² = 0,531 untuk Kinerja Organisasi dan R² = 0,718 untuk Keunggulan Kompetitif. Temuan penelitian menunjukkan bahwa implementasi Digital Human Resource Management yang terintegrasi mampu meningkatkan efektivitas pengelolaan sumber daya manusia, mendorong peningkatan kinerja organisasi, dan memperkuat keunggulan kompetitif perusahaan. Hasil penelitian ini memberikan kontribusi teoretis dalam pengembangan literatur DHRM serta menjadi dasar penyusunan strategi transformasi digital sumber daya manusia pada industri otomotif.

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